Jeremy Zilar

Jeremy Zilar

Design and Editorial Strategy

718-510-2236
125 Ocean Ave #4A.
Brooklyn, NY, 11225 USA

Jeremy is responsible for launching and leading the long-term digital strategy and design of over 200+ blogs on NYTimes.com, including DealBook, Well, Bits, CityRoom, and The Lede.

He now works on Editorial Strategy projects across The New York Times.

Jeremy is an advisor to Rookie Magazine.

News, Features, and Opinion

In 2006, Jeremy was hired at The New York Times to design, build, and integreate blogs into The New York Times. He proceeded to design and develop a scalable framework for creative online publishing on NYTimes.com while setting out to teach writers and editors across the Times about the ethics of online publishing.

He also established the first guidelines in the Times' newsroom for moderating reader comments and interaction.

Live Coverage and Breaking News

Jeremy has been behind much of the way The New York Times covers live events and breaking news.

During the 2006 The World Cup, Jeremy lead the Times' first live, real-time coverage of a news event. Since then, he has helped shape the coverage of 2 Presidental Elections, 4 Olympic Games, 3 World Cups, 1 Mars landing, multiple hurricanes — both near and far, countless breaking news events, crossword tournaments, Apple live events, fashion shows and debates.

Local News and Education

In 2011, Jeremy was part of a team in the newsroom charged with building out a network of local news blogs in the New York region, starting with two; one in Maplewood, N.J and the other in Fort Greene, Brooklyn.

In the second year, the project pivoted to work with students from Jay Rosen's Studio 20 program at NYU and CUNY's Jounalism program.

Data Visualization and Research

For many years, Jeremy has been working with the Times' cross-platform traffic data into accessible dashboards and displays that help editors to understand our audience, digest real-time information about out stories, and help them take reasonable actions based off this data.

Understanding audience starts with asking the right questions of your data.

  • What percentage of readers to a story have not been to the Times in 30 days? Or how many new readers are we attracting?
  • Where are these readers coming from? Search? Twitter? Google News?
  • What percentage of a story are readers reading?
  • What percentage are subscribers, and are they in the New York area?
  • What percentage took an action (shared, e-mailed, or commented) on this story?
  • Was this story on the homepage, and if so, for how long?

Internal Communication & Documentation

I designed, built, architected and coordinated the launch of InSite, The Times’ internal, company news and documentation site.

Rookie Magazine

I have been fortunate to play a part in the realization of a remarkable project by Tavi Gevinson. In September 2011, I was approached by a group of talented friends and colleagues in New York City who were trying to get Tavi's new site Rookie designed, developed and launched in less than a month. I helped to bring together a supporting team of developers, designers to build Rookie from the ground up. I continue to be an advisor and mentor to the project.

    Maple Street School

    In 2011, I joined the Board at Maple Street School as the Chair of Communication and Design.

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